E-commerce Product Descriptions

Project Overview

This project involved rewriting hundreds of product descriptions for a luxury e-commerce retailer. The goal was to increase conversion rates, improve SEO, and create a consistent, engaging brand voice across the catalog. Each description was tailored to highlight unique product benefits and appeal to the target audience's aspirations.

What Was Done

• Developed a brand style guide for product copy
• Researched target audience and competitor positioning
• Wrote unique, benefit-driven descriptions for each product
• Integrated strategic keywords for SEO
• Collaborated with designers to match copy with visuals
• Tested and refined copy based on A/B results

Key Features

• Consistent brand voice across all product pages
• SEO-optimized for high-intent keywords
• Benefit-focused, persuasive language
• Mobile-friendly formatting
• Scannable bullet points and clear calls to action

Sample Excerpt

"Experience the ultimate in comfort and style with our Italian leather Chelsea boots. Handcrafted for durability and designed for the modern trendsetter, these boots elevate any outfit—day or night."

Results & Impact

• Conversion rate increased by 32% in three months
• Improved organic search rankings for key products
• Positive customer feedback on product clarity
• Brand perception improved in post-launch surveys